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Privacy policy

Last updated: October 15, 2025

Luna Lux International (“we,” “our,” or “us”) operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Luna Lux international is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Information We Collect

We collect the following categories of personal data:

Device Information

  • Examples: browser version, IP address, time zone, cookie information, products viewed, search terms, site interactions.
  • Purpose: to load the site accurately, perform analytics, and improve your experience.
  • Collection method: automatically via cookies, log files, web beacons, tags, pixels, and similar technologies.

Order Information

  • Examples: name, billing and shipping address, payment details (credit/debit card numbers, PayPal, bank transfers), email address, phone number.
  • Purpose: to process orders, payments, shipments, send invoices and confirmations, communicate about orders, screen for fraud, and send marketing information if consented.
  • Collection method: provided directly by you during purchase.

Customer Support Information

  • Examples: full name, address, telephone number, email address.
  • Purpose: to provide customer support.
  • Collection method: provided directly by you when contacting support.

Verification Information (KYC)

  • Examples: photographic ID and recent utility bill.
  • Purpose: identity verification as required by our payment processor for Know Your Customer compliance.
  • Collection method: submitted by you securely when requested.

 

2. How We Collect Your Information

  • Automatically via cookies and tracking technologies when you browse our website.
  • When you create an account or place orders via Shopify.
  • When you submit KYC documents.
  • When you subscribe to newsletters or marketing communications via HubSpot.
  • When you contact us for support.

 

3. How We Use Your Information

We use your personal data to:

  • Process and fulfil orders, including payment processing and KYC verification.
  • Communicate with you regarding your account, orders, customer service, and marketing (only with your consent).
  • Personalise your shopping experience.
  • Analyse website usage to improve our services.
  • Detect and prevent fraud and comply with legal obligations.
  • Facilitate deliveries via our couriers.

4. Cookies and Tracking Technologies

We use cookies to improve your experience and understand how you use our website.

Categories of cookies used:

  • Necessary Cookies: Required for website operation (e.g., shopping cart, login).
  • Performance and Analytics Cookies: Google Analytics and Shopify Analytics collect anonymized data about site usage.
  • Marketing Cookies: HubSpot and Google Ads track aggregated data to personalize advertising.

5. Sharing Your Information

We share your data only with trusted partners to deliver our services:

  • Shopify Payment Processor: Processes payments securely and helps prevent fraud.
  • HubSpot: Manages marketing communications and customer relationships.
  • Google Analytics and Google Ads: Provide anonymized analytics and advertising services.
  • Couriers: DHL, Fedex, SF Express for delivery purposes.
  • Legal Authorities: When required by law or to protect our rights.

We do not sell your personal data.

6. Shopify Network Intelligence

Shopify operates a service called Shopify Network Intelligence to help detect and prevent fraud across its merchant network.

  • This system analyses historical and real-time transaction data, including IP addresses, payment details, device information, order specifics, account data, and behavioral information.
  • The purpose is to identify fraudulent or suspicious activity to protect merchants and customers.
  • Data processed in this way is handled according to Shopify’s Privacy Policy
  • You cannot opt out of Shopify Network Intelligence independently, but you can exercise your data rights by contacting us or Shopify directly.


10. Data Retention

We keep your personal data only as long as necessary to provide services, comply with legal requirements, or resolve disputes.

 

12. Security of Your Information

We implement appropriate technical and organisational measures to safeguard your personal data against unauthorised access, disclosure, alteration, and destruction.


13. Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.


14. Children’s Privacy

Our services are not directed at children under 16 years old. We do not knowingly collect personal data from children.

 

15. Do Not Track

We do not alter our data collection or processing in response to browser “Do Not Track” signals due to lack of industry standards.

 

16. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements. Updates will be posted here with the effective date.

 

17. Contact Us

If you have any questions, requests, or complaints about your data or this policy, please contact us:

Email: lunaluxint@gmail.com

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  1. Luna Lux has no association and/or affiliation with the brands we sell.